Role: Product & Experience Director | Impact: $250K+ programme wins across 6 sectors, multiple industry awards and recognition for the team, our practice and client results

Problem: Major New Zealand organisations across different sectors needed strategic design capability to transform customer insights into actionable business strategy, but lacked internal expertise to navigate complex stakeholder environments.

Approach: Developed C-suite engagement methodology, created systematic approaches for translating customer research into executive strategy, established cross-sector strategic frameworks adaptable to different regulatory and competitive environments.

Outcomes: $250K+ programme wins across financial services, media, tourism, and government sectors. Strategic partnerships established with major New Zealand organisations including all major banks, TVNZ, Tourism New Zealand, and multiple government ministries. Award-winning design team positioned as New Zealand's premier strategic design consultancy with multiple Best Awards recognition including ASB Wealth Central, TVNZ OnDemand, and Freeview.

Result: strategic design capability that drives business outcomes across New Zealand's most complex organisations.

Credits to my team who enabled and drove many of the examples listed below as part of our strategic efforts.